Business Development Specialist • Penske Automotive Group

November 2020- Present

My job revolves around how to differentiate our dealership from the endless automotive competitors. Some of the projects I have worked on have resulted in:

• Implemented optimization strategies for 45 accounts resulting in GMB/GBP revitalization increasing overall driving directions by 6.5%, phone calls by 6.8%, and website clicks by 6.7% in one fiscal quarter.

• Performing website management and audits in accordance with OEM brand standards using management tools such as Siteimprove.

• Managing social media strategies in conjunction with third-party vendors for 23 dealerships to engage the community and enhance sales strategy.

• Reorganizing and restructuring 920 call tracking lines for 23 store locations to provide better functionality.

• Performing SEO Audits quarterly and providing data to determine the best digital marketing strategy for individual OEM brands.

• Established Google Analytics reporting standards for corporate management using the Looker Studio.

• Supporting in the creation of marketing budget presentations for individual stores.

• Executing monthly reports to determine sales goals and establishing region standards for salespeople, managers, and OEM brand comparison.

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Social Media Specialist • DragonCon

June 2019- Present

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A volunteer position for assisting with social media campaigns and interacting with the community. Currently creating a social media campaign to promote the different track's guests can attend by using fan art and other promotional items. Also worked within the Social Hub during the convention to answer attendees' questions and interview high-profile guests.

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Social Media Lead • TEDxCentennialParkWomen

September 2018- Present

 

A volunteer position designed for creating and executing social media campaigns to generate awareness for the annual event.
Maintaining and continuously growing a social presence to empower the community throughout the year.
Running live social feeds on Facebook, Instagram, & Twitter during the event to engage attendees and outside spectators.

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Digital Marketing & Innovation Intern • Brambles

December 2016- August 2017

 

Brambles is a global supply chain solutions provider with $5.5 Billion in annual sales. During my time there I performed a detailed social media audit & report on our global competitors and interpreted the results to the VP of Strategy. In addition, I managed a global team to refresh the Innovation website and was a key contributor in the redevelopment of 80+ global websites utilizing the CMS system Drupal.

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Social Media Intern • Habitat for Humanity of Hall County

August-December 2016

 

I worked with the Hall County division of the nonprofit global humanitarian organization Habitat for Humanity. While there I organized and produced a spotlight series of legacy volunteers promoting their contribution and engagement with the community.  I also managed the creation of multiple social media profiles resulting in increased engagement by 13% on Twitter and 160% on Instagram.

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Student Staff Assistant • UNG Student Involvement 

May-December 2016

 

I executed clerical duties including answering phones, making appointments, and assisting people with questions or concerns about various matters on the campus.

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Marketing & Management Intern • Radtke Sports

January-June 2016

 

Radtke Sports is a celebrity memorabilia e-commerce retailer based in North Georgia. During my internship, i contributed to the development of marketing strategies and social campaigns for the e-commerce vertical. I also developed a system to manage and organize over $1MM in inventory increasing productivity by 25%.

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Marketing Intern • Gainesville Theater Alliance

​August-December 2015

 

The Gainesville Theater Alliance is a nationally acclaimed theater ​college company located. My duties included creating content calendars, public service announcements, and marketing messages published in multiple media outlets throughout North Georgia. 

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Accounting/File Clerk • Classic Collision of Alpharetta

​June 2011- October 2012

 

Provided accounting and clerical support for the accounting department increasing productivity. ​